We Make
The Tools Work
We’re not your typical consultants. We’ve been in the trenches, built systems for some of the largest organizations in North America, and learned what works versus what sounds good in theory.
Here’s our story, the executive team, and why we’re the right fit for fixing your PM problems.
How We Started
(The Real Story)
Early Career
Graduated valedictorian from computer programming degree
Dove straight into the digital agency world – loved coding but was also a people person who kept noticing how departments could work better together.
2000s
Technical Director at Major Agency
A decade of promotions led to Technical Director at one of North America’s largest agencies. Became the guy they’d send to major clients when their systems were broken.
2007-2008
The Teamwork Partnership That Changed Everything
When Teamwork.com launched, it completely changed how PM tools could work. Became their very first partner in 2008 and authored the original partner certification.
2010+
The Teamwork Partnership That Changed Everything
When Teamwork.com launched, it completely changed how PM tools could work. Became their very first partner in 2008 and authored the original partner certification.
Beyond Just One Platform
The PM tool world exploded. ClickUp, Wrike, Trello, Asana, Monday, Jira – every month brought new options. Instead of staying loyal to just one platform, we learned them all.
We evolved from Teamwork specialists to integration experts, building custom connections between tools that were never designed to work together. When AI emerged, we saw the opportunity to make these systems truly intelligent instead of just organized.
Executive
Team
The people behind How to Project – decades of experience in agencies, PM tools, and making complex systems actually wor
Marcus J. Dickinson
The guy whose story you just read. 20+ years in digital agencies, Teamwork's senior partner since 2008, and the person who probably knows your PM tool better than you do.
Marcos Eirin
Met Marcus at his very first agency job and has been working together ever since. Multiple award-winning creative who has designed every brand element for How to Project. When you see our work, you're seeing Marcos's creative vision. He even lends his talents to some of our preferred clients when capacity and interest align.
Farah Iqbal
Brings 15+ years of PM expertise to How to Project. Certified in more methodologies than most consultants even know exist and has been instrumental in improving our processes and client outcomes. When you work with us, Farah's the one making sure everything runs smoothly behind the scenes.
Beyond Just One Platform
The PM tool world exploded. ClickUp, Wrike, Trello, Asana, Monday, Jira – every month brought new options. Instead of staying loyal to just one platform, we learned them all.
We evolved from Teamwork specialists to integration experts, building custom connections between tools that were never designed to work together. When AI emerged, we saw the opportunity to make these systems truly intelligent instead of just organized.
What Makes Us
Different
We’re tool agnostic. We’ve worked across every industry, every platform, every type of organization.
44,000
Employees trained across 300+ live Microsoft 365 sessions in 2024 alone
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1000+
Organizations helped since 2008 grow the depth of their management and succeed in delivering on time percentage
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Partners in success
From startups to Fortune 500s we have partnered and served, Fintech, construction, telecommunications, healthcare, legal - you name it.
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Here's what we've learned:
The problems are always the same. It’s the tools and integrations that change.
Whether you’re a 50-person agency in Toronto or a 500-person enterprise team in London, you’re dealing with the same fundamental issues.
Why We Do
This Work
We could build software or chase the latest tech trends. Instead, we focus on making existing tools work better because we’ve seen what happens when organizations get their PM foundations right.
Managers can make informed decisions
Without chasing people down for status updates
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Teams spend their time on work that matters
Instead of hunting for information
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People leave the office on time
Because they know where everything stands
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Clients get better service
Because nothing falls through the cracks
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This is what proper PM foundations actually deliver.
And after 17 years, we’re still here because we’ve seen it transform teams over and over again.
Now we write transparent, ethical AI automations that actually help our clients without adding complexity. What really gets me excited? My team has more fun doing this work than I’ve had since those early agency days.